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Working with a leading PR Agency we provide the targeted media lists they require which include the less obvious titles to give maximum coverage.
The Agency was able to change from building their own lists from paper directories manually to every team having access to the latest information in electronic format.
The i-plan tool allows them to contact the journalists and freelancers that matter to them.
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| PR Agency Case Study
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The world's largest enterprise software company uses our i-solutions package to manage its global PR operations, sourcing 40,000 clips per month across 178 countries and 75 languages.
We provide an effective, standardized way for them to monitor, measure and report on their PR activities worldwide.
In a constantly changing environment Media Proof is able to flexibly respond 24/7. Reliability of the complex analysis is the key to this client and with our expertise and experience we are trusted to be their chosen partner.
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| Coporate PR Case Study |
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Organisations working in the Third Sector need to work hard to generate awareness in a crowded marketplace and knowing the value of their campaigns makes every penny count.
Working with one of the largest animal charities we set targets and measurements for their PR team.
Our in-house evaluation service identifies which messages are most effective allowing the charity to measure reach and frequency to their target audiences and to plan for better future campaigns.
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| 3rd Sector Case Study |
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Time consuming administration was a particular problem for one local authority until they used our i-analyse tool.
Reporting their PR activities to their own organisation took valuable administration time in gathering everything together.
Using the i-analyse tool the team knows their clippings are being managed and they can run reports for departments within the authority at the touch of a button. They can monitor what issues are of interest to the press and adjust the communications plan accordingly.
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| Government Case Study |
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