By automating manual tasks traditionally undertaken by PR agencies your organisation can reduce the amount being spent every month.

Media Lists

An up-to-date, accurate list of publications and journalists that write about your (or your clients) company or industry is a valuable resource but one which can be sourced from a specialist provider such as Media Proof. This saves you a lot of time searching hard copy list books and websites to compile, maintain and target your lists to reach your key media. Our data is relied upon by some of the major clippings agencies and UK research companies such as Benns, PRN and Waymaker. By automating this area you can reduce the hours spent each month by staff who can be better (and more profitably) utilized.

News Monitoring

Monitoring news for your own or your competitors' latest cuttings, tracking current trends in your chosen industry or following the big players can be expensive and time consuming. Media Proof searches over 60,000 print, online and broadcast outlets worldwide 24 hours a day 7 days a week. Instead of spending each morning building a clip book you can automatically search on your keywords and have the information available to you every morning in your inbox.

Media Measurement

Technology allows you to create professional reports in seconds, including charts and tables that highlight your results and the impact on your organisation. You (or your third party) should not be spending time developing a report which takes you hours to reformat to meet your preferences. Instead you can choose a report structure that suits you and use the tools to automate the whole process.

Winning new business in the PR industry is never easy but the market is never more keenly competitive than in a recession. Now is a good time to review your sales techniques and hone your skills.

Sources of Enquiries

Do you know what the main source of you enquiries is? Do you recognise the most profitable? These are likely to be referrals from existing clients, cross referrals from other business units in your organisation, and references from associated companies. Do you have a specific policy throughout your organisation to optimise the chances of this happening?

Developing new business

Do you know what activities really work in developing new business? We bet seeking new business from existing clients, monitoring the market place activity of potential clients and developing personal industry contacts and networking would come pretty high on the list of a winning company. Do you measure what works and focus all your staff on these types of activities?

An invitation to pitch – do you turn it down?

Are you chasing everything that moves? Would there be circumstances when you would turn down the chance to pitch for business? What if the type of project did not suit your organisation? If you didn't really have the skills for the project or the margins were too low, would everyone recognize the danger and be brave enough to turn it down? Or could you end up being busy fools, unfocused and unprofitable?

By making some of the costs savings you may be able to free up valuable staff time to review what your PR agency or team needs to win and retain new business and a benchmarking exercise could be a good place to start.