Media Proof is one of the UK's leading companies in supplying some of the most technologically advanced and yet simple to use media analysis applications available. As information experts, and with specialist knowledge being even more important in today's economic climate, we wanted to make current news and information on latest advancements in PR analytics more accessible to PR professionals.

It's our intention to make your newsletter as helpful and as useful as possible. If there are PR and analytic specific articles you wish to see, please send us your suggestions and we will try our utmost to include them.

In this newsletter we are concentrating on ways to save you money, improve your performance and make you more competitive.

Every business can use benchmarking. At its simplest, it helps you to compare statistics and control costs. Benchmarking is a process that compares your business activities to similar companies. It identifies opportunities for improvement and often provides the momentum necessary for implementing change. Take part in a new PR & Marketing benchmarking exercise...

There will be winners and losers in this uncertain economy. Those who can find ways to cut back on wasteful processes and sharply focus only on what works, without sacrificing results, will be the winners. Read about some of the ways to be a winner...

Two hard hitting campaigns for Transport for London which included TV and the social networking site Bebo were monitored throughout...

Find out how...

How did Shine save money by changing their working practices using our i-plan tool?

See how we helped Shine achieve this...