When FBC Media wanted to analyse the worldwide media coverage attracted by a campaign
to encourage investment in a special economic zone in Asia they turned to Media Proof.

Our analysts set to work to review items from 18 countries around the globe. They included national, local and satellite broadcasts, national press, trade press including in-flight magazines and online sources.

Visuals as well as mentions were included in the analysis and key messages tracked and rated. Media champions were also identified and given an individual value.

The result of a successful campaign was proved with in depth analysis, showing where the audience was largest, where the print space was generated, how well the key messages resonated with the audience and which media champions were most supportive.

FBC Media have now taken the Media Proof online service which allows them to enter clips, evaluate them and produce reports at the touch of a button. The initial project is part of the system and can be used for trend analysis and be updated as the campaign continues.

Emily Lightfoot of FBC says "We were delighted with the responsiveness of Media Proof, we had a tight reporting deadline for the initial analysis which they achieved. Now we can continue with the system, doing our own entries and reports. It is good to know that the analysts at Media Proof are always there to give us a hand when we need it and the system gives us the analytical proof we can take to the client to justify ROI "

If you have a campaign, be it local, national or worldwide, and you need analysis to prove its worth do contact us at Media Proof - +44 (0)1206 297181 - www.mediaproof.com.