Dear Reader,
"Not everything that counts can be measured. Not everything that can be measured counts" Albert Einstein.
(For PR people however, you'll count more if you can measure what you do!)
When asked 'what do public relations professionals actually do?' students at a US university said things like 'they create buzz' - a wrong answer today.
Business skills have never been more important.
Taking a step back to connect with the larger organisational goals of a project and then evaluating progress towards achieving those goals, critically relies on measurement. If you cannot measure what you do, the output will have less value and respect in the marketplace.
There will also be less willingness to pay for it.
So reprioritising goals, tactics and techniques has never been more pertinent. A fluency in the language of business and specifically being able to define PR's impact on financial performance will define the survivors and the successful in PR in 2010.
Deborah
but we should measure everything we can within the constraints of time and resources. It's not that one measure is better than the other; it's rather that they are all indications...
read more
Develop fluency in some new PR skills like web video production and search marketing and SEO. It's probably not possible for you to do it all (!) but some fundamental knowledge of new media will help...
read more
When FBC Media wanted to analyse the worldwide media coverage attracted by a campaign to encourage investment in a special economic zone in Asia they turned to Media Proof
read more
|
 |
Today PR professionals have responsibility not only for their routine tasks - be it planning, pitching or analysis - but they also have a wealth of new channels that require additional content - the amount of work to be covered in any one day has increased dramatically.
The nature of blogs, especially with opt-in features like RSS, means that content published to blogs is often syndicated quite rapidly across the community that cares the most.
Technology is the only way to stay on top of internet media clips and your evaluation needs to keep pace with the diversity of sources.
|
 |
Did you know that our media file is so well populated with circulation figures and rate card information that it is used by many of the industry specialists? Benns, PRNewswire and IPCB all rely on our media research.
When you use our online portal to access your Quick-On-Line web pages you automatically have access to this media file. Every time you make an entry, the media file in the background is supplying the up-to-date profile of the publication or url you have selected.
We also have sophisticated broadcast measurements which allow for times of the day and days of the week.
|
 |
I am breaking my own golden rule. But this video clip is so good I just had to share it... 5 minute coffee break and do stay until the end... click here
We like Twitter and you can find us there - come and join in.
|
|
