1. We'll loss control of the brand

The days of being able to control a brand are long gone. Anyone with access to a computer can talk about you. They can share their experiences in any number of social media sites and you might just as well know what they are saying and join in the conversation. At least then you have a voice.

2. Our employees will waste time with social media

Blocking employees from accessing the Internet altogether has to be counter productive. The value is in the access to research, communication and speed. And employees are far more likely to be supporters of an organisation's social media policy if they are part of it. Productivity is about getting the work done efficiently not dictating how and when.

3. We cannot control the haters of our brand

What if people say nasty things about our brand? Well, if you have an online community that includes people who don't hate your brand you have a chance to be defended by a peer group who will be more persuasive than you can ever be.

4. Social Media needs a budget

Yes, there are free tools out there but having a proper social media policy which includes paying for experience and perspective will stand you in good stead. At the least, you should know what is being said and have a method of measuring its importance.

5. Our customers don't use the Internet/Social Media

Really? Every age and demographic group is using the Internet in their own way and there will be customers among them.

6. Give away company secrets

Need a social media policy! Employees will talk and if you don't have a social media policy you have no control at all. Trusting employees is at the root of social media fears. Start with listening to what is out there both for your organisation and your competitors. Then engage.