Dear Reader,
As the debate on the usefulness of social media as part of a communications strategy continues we take the opportunity to look at a couple of aspects.
Social media is growing dramatically in terms of perceived importance.
But, do you have to respond to every brand mention?
People do not engage in social media to connect with brands or organisations but with each other.
There is no one-size fits all in social media solutions but general rules of thought and direction are emerging.
Social media monitoring is a necessity. This potentially gives companies the ability to identify new markets, new opportunities, potential risks and needed improvements.
We think you will be interested in the whole area of social media and therefore have included a couple of topics on the subject this month.
Do contact us to let us know what you think or to find out more.
Deborah
Whether your client or company believes their customers don't use the Internet/Social Media/Twitter/Facebook or that they will lose control of the brand or message, here are six of the most popular reasons.
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You may not be able to justify the cost of another employee but we can all become more aware of what a social media expert does and how, by incorporating three distinct roles, your business can better reach the age of consumers.
read more
We have had a look at the new media database management tool from PR Max. A simple to use tool which they claim is so intuitive that it needs no training and a free trial in November for anyone who is interested
Media Proof have worked with PR Max since its inception and provide data sources for this new tool.
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Internet media clips come from an increasing number of places: blogs, online versions of print publications, online only publications, social media like LinkedIn, Facebook and Twitter, professional journal websites, internet forums and social media.
Technology is the only way to stay on top of internet media clips and your evaluation needs to keep pace with the diversity of sources. It is possible also to make comparisons with more traditional media.
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One of our clients provided this (and we were delighted!)
What Media Proof does well:
- Easy to use and saves time
- Automatic calculation of AVE without needing rate cards
- Provides reach/OTS for broadcast
- Provides detailed results
- Useful weighting/tone measurement
- Large amount of variables available
- Allows benchmarking of campaigns against each other
- Flexible and able to add missing media outlets to the system
We owe you a drink, guys!
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How to avoid monster fees when using your i-Phone abroad - the cheap smorgasbord of bits and bytes becomes a pricy a la carte menu when away from your home country….. here are some tips
We like Twitter and you can find us here - come and join in.
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