Called 'lights-out' automated programmes
these e-mails can be working for you whilst you put
your feet up at the end of the day.

Contacting your customers when they most want to hear from you can be a fast and easy way to increase conversations with them.

Here are a few examples:

• Welcome e-mail - warming up new subscribers without overwhelming them - maybe offering them a choice of 'top ten' products/services
  
  
• Transactional e-mails - confirming the transaction but also taking the opportunity to highlight other products/services (no more than 1/3 of the copy) and maybe inviting customers to sign up to e-newsletters
  
  
• Referral e-mails - ask for a recommendation with a special offer if they do
  
  
• Reminder e-mails - that they got part way through a transaction and then got distracted. Encourage them to come back to finish
  
  
• Win-back e-mails - 'we miss you' and maybe an incentive to come back
  
  
• Browse e-mails - noticing which website pages a customer is interested in and sending an e-mail specifically aimed at that interest
  
  
• Special occasion e-mails - reminders triggered by the data held on file
  
  
• In-stock e-mails - for retailers but could be expanded for example: newly launched services previously chosen as being an area of interest
  
  
• Refill/reminder e-mails - tracking consumption these e-mails can remind clients that service/supply is about to come to an end
  
  

Simple to do and very effective these automated e-mails can greatly improve the response rate for your campaign and further segment your chosen target audience. There are many more and please do let us know of your favourites.