Yasni.co.uk is the world's most popular people search engine with almost 26 million pageviews each month and approximately 10 million visitors in five countries. People search, which accounts for nearly one-third of all search queries on the Internet, is one of the largest online markets as more and more people turn to the Web to find information about old friends, co-workers, business partners, job applicants, neighbours, prospective mates and much more. In just a few seconds, yasni provides a comprehensive overview of people and their associated networks, including contacts, picture and other publicly available information. More than 360 British Universities for example are searching applicants online and students may be rejected not for their examination results and school reports but for their family's background, some photos taken on a wild night out, or their secret extra curricular activities. The top 5 British universities using yasni are: 1. Oxford University 2. Cambridge University 3. The University of Nottingham 4. Sheffield Hallam University 5. University of Manchester "These statistics highlight how important it is for people to monitor their online reputation and to be aware of what image they are portraying on the net" says Steffen Ruehl, CEO and Co-Founder of yasni. Assuming that social pages are just that - social, may be naive or misguided with search engines such as yasni around!