Media Proof is one of the UK's leading companies in supplying some of the most technologically advanced and yet simple to use media analysis applications available. As information experts and with specialist knowledge being even more important in today's economic climate, we wanted to make current news and information on latest advancements in PR analytics more accessible to PR professionals.
It's our intention to make your newsletter as helpful and as useful as possible so if there are PR and analytic specific articles you wish to see, let us know your suggestions and we will try our upmost to include them.

In this newsletter we are talking about the pressures on businesses with fewer resources through redundancies, more work for those who are left and demanding budget holders who want even more value for money. Media Proof has some helpful suggestions.

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It makes sense that if companies have to make the difficult decisions to let some people go, they may need to outsource some functions. In many cases, outsourcing can save you money. Now those budgets are limited and the pressure is on to perform more than ever, why not look around and see what help is out there?

...but what about meaningful comparative measurements for TV/radio/video/social media/traditional print? Are your metrics telling you what you need to know? The number of online commentators may be growing but it is not the volume which counts - it is the influence. Identifying which placements are the most effective allows focusing of those precious resources...

Surrey County Council wanted to assess the impact of a campaign run from October 2007 until the end of September 2008 to gain positive and balanced media coverage to counteract long standing negative press around the state of their highways.

Find out how...