Media Proof is one of the UK's leading companies in supplying some of the most technologically advanced and yet simple to use media analysis applications available. As information experts and with specialist knowledge being even more important in today's economic climate, we wanted to make current news and information on latest advancements in PR analytics more accessible to PR professionals.
It's our intention to make your newsletter as helpful and as useful as possible so if there are PR and analytic specific articles you wish to see, let us know your suggestions and we will try our upmost to include them.

In this newsletter we are sharing some of our thoughts on future trends and the value of social media - join the debate and give us your feedback!

In this newsletter our guest author, Michael Cluff, until recently a consultant with Accenture and formerly CEO of Media Audits Ltd takes up the challenge of putting blogs in their rightful place...

Is PR losing significant ground to search marketing? Are your clients going to switch to thinking that online coverage is more valuable than offline? How do you tackle social media and what is it really? And how on earth do you measure it?

We have stuck our necks out and this is what we think... More...

The question is: Will search marketing put PR out of business?

Transport for London wanted to reach boys aged between 11and 14 who are most at risk from being hit by a vehicle. Two hard hitting campaigns 'don't die before you've lived' included TV and the social networking site Bebo. They were monitored throughout...

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The world's largest enterprise software company uses Media Proof for an integrated global, live, news distribution and analysis database

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